Fine Tuning Your Profitability Through Optimal Blue

Written by: Paul Bates

The Spring market is upon us, and although the outlook is not as promising as in years past, there are opportunities you can take advantage of to ensure you are getting a competitive chance at every deal in your market.

One opportunity I highly recommend exploring is a review of your pricing strategies and how they are configured in your Optimal Blue Pricing Engine. The Optimal Blue PPE provides multiple options for configuring profitability to give you a competitive edge.

I have seen many instances where margins are set during configuration and either reviewed occasionally or treated as a "set and forget" option in Optimal Blue. I believe that profitability should be reviewed constantly and fine-tuned based on lock volumes. When I was a lender, this was a daily exercise and a very successful one.

Profitability can be configured in Optimal Blue to a very granular level, down to specific products and transaction types. You can also set one-time profitability adjustments that will expire upon the next reprice. You are also able to detail the various components of profitability on a locked loan and have that data stored in your LOS for further reporting and analysis. This helps create a method to adjust margins, review results, and adjust strategies to be nimbler in the market.

I work with many lenders to help them leverage their technology investments so they may profitably serve their customers. Please reach out to begin the conversation.